For partners & press
Brand Standards
Please use the resources below to align with GELP's brand standards. If you have any questions, please reach out at outreach@gelp.ca.
Logo
Four official lockups.
Use the mark alone for compact spaces and the full lockup with wordmark for primary brand surfaces. Maintain clear space equal to the height of the mark on all sides.
Light Logo
GELP mark in brand-red on a light surface.
Dark Logo
GELP mark in white for dark or photographic backgrounds.
Full Logo · Light
Mark + wordmark lockup for light surfaces.
Full Logo · Dark
Mark + wordmark lockup for dark surfaces.
Palette
Brand colours.
Brand red is reserved for primary moments — the mark, primary CTAs, and active states. Ink + black + white handle everything else.
Brand red
#AE152D
Ink
#47444A
Black
#000000
White
#FFFFFF
Typography
Two faces from the IBM Plex family.
IBM Plex Serif sets headings; IBM Plex Sans handles body text and UI controls. The script face (Homemade Apple) appears sparingly for ceremonial signatures only.
Leading with purpose for a sustainable tomorrow.
GELP equips emerging leaders with the skills, credentials, and global network to lead in their own communities.